Now the most famous baitcaster of all time casts farther, retrieves smoother and endures even more abuse. Our Swedish engineers redesigned, realigned and tightened critical tolerances to virtually eliminate friction, noise and vibration. Beware of cheap imitations with plastic in critical areas. Inside the C3, you''ll find steel and brass for battling hard-charging fish season after season. Take it to your next fight. The C3 cranks.